Way out there, off the coast of mainland North Carolina, lies Ocracoke Island — a place where life is centered around the ocean. It’s an island that feels untouched, where empty waves roll in for miles and catching your own dinner is a way of life. For generations, islanders have lived by this rhythm.

Named after Wococon, the island’s original name, our brand honors Ocracoke’s roots. Wococon is more than a name — it’s a state of mind, shaped by the island’s natural beauty, tight-knit fishing community, rich culture, and remote way of life. Our products reflect this island-wide mentality.

Wear Wococon. Embody the island lifestyle. Spread it to others.

Be an islander.